Marni, Maison Margiela and Jil Sander introduce digital authenticity certificates
The process will involve the insertion of a Near Field Communication (NFC) chip in every garment or accessory and registration of all products on the Aura blockchain platform.
Luxury conglomerate LVMH partnered with Microsoft and ConsenSys to launch Aura in 2019, a blockchain platform that aims to ensure the traceability and authenticity of luxury products.
In 2021, industry leaders came together to form The Aura Blockchain Consortium, a non-profit association of luxury brands investing in tec
Luxury conglomerate LVMH partnered with Microsoft and ConsenSys to launch Aura in 2019, a blockchain platform that aims to ensure the traceability and authenticity of luxury products.
In 2021, industry leaders came together to form The Aura Blockchain Consortium, a non-profit association of luxury brands investing in tec